Description:

Do you cultivate individual donors? Do you know how your major competitors (or collaborators) are using social media for their positioning? Do you want to test the waters of a new program or campaign? Social media offers a rich pool of knowledge, if you know how to find it. In this webinar, we will discuss ways that your organization can gain relevant, tangible knowledge from online social media research.

During the webinar, we’ll discuss the following:

• How to search the major social media platforms for information
• What information is relevant…and what is not
• Different types of searches: for individuals, keywords, topic areas, testing the waters, and ongoing research
• Using social media for “crowdsourcing” information (gathering recommendations and opinions on a subject)
• We’ll walk through one or two examples of social media searches together, and discuss the relevant information gained and how to use it

Takeaways:

1. Ability to create social media search dimensions and searches on several social media platforms
2. Understand how to use social media platforms for relevant background, opinion, and real‐time searches
3. How to use crowdsourcing as a tool for research
4. Concrete research tools

About the Presenter:

Debra Askanase is the founder of Community Organizer 2.0, a social media consulting firm to businesses and nonprofit organizations. Before founding Community Organizer 2.0, Debra worked for 20 years in nonprofit organizations in many positions, among them executive director, program director, fundraiser, and community organizer. She has a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University. Her professional blog, www.communityorganizer20.com, offers advice, strategies and opinions about using social media in the nonprofit sector. Debra can be also be found chatting away on Twitter @askdebra.